2019, transition and booming of livestreaming e-commerce (1/4): everybody wants to become LI Jiaqi
In the wake of 11.11 Shopping Festival (the Chinese equivalent of Black Friday), I figure it is time to draw ...
Amazon is practically retreating from China
As reported by several sources, Amazon China has confirmed that it will end the entire service to local sellers and ...
(The pretty high) prices of advertising by top KOLs ? fresh numbers from March 2019
The last time I paid attention to this topic was over one year ago and the prices have increased about ...
How to build a cosmetic business from scratch to 10 billion revenue within 5 years in China?
This is my first try on a “Shock!”-styled title. So, have you guessed the answer? Yes, Multi-Level Marketing, or Direct ...
The “exploding and strong” middle class is also stressed out – probably the root cause of the scarily low birth rate in 2018
I bet you have read at least once about the “booming, strong, amazing” middle class in China, the size of ...
Smarter crisis communication in China: how other corporates handled it better | continued on the D&G incident
Quick, sincere, accountable. Acknowledge the mistakes, don’t deny them. Punish the responsibles, don’t protect them. Make the apology individual, don’t ...
What Dolce & Gabbana did wrong and got wrong
You probably have heard about it already: founder of D&G, Stefano Gabbana, said something offensive about China and Chinese on ...
Schwarzkopf inflamed fans of its newly signed brand ambassador. Oops…
This mistake of Schwarzkopf does not only hurt its immediate sales in Q3, but might to some extent set back ...